Friday, February 11, 2011

5 Tips for Marketing your Business During the Recession

In our latest blog Louise McDonnell of 2Market gives us 5 tips to help you market your business in difficult times.

1. Look After your Existing Customers: Remember it's 8 to 10 times easier to sell to an existing customer than to find a new one! So think about "customer service", "moments of truth" and product or service "add ons" . Make sure everyone in your business is out to impress your customers.

2. Email Marketing: Email marketing using specialist software is cheap and effective. You can email customers or potential customers and track who is interested by monitoring the number of times your email is opened and links are clicked. This will help to identify your hottest targets!

3. Search Engine Optimisation: Keep your website content up to date, ensure your page titles, description and metatags are accurate, investigate possibilities of increasing "backlinks" from other relevant websites to your own. Ranking high in the search engines is a very cost effective way to drive traffic to your website.

4. Social Networking: This involves using social networking sites to generate traffic to your website. The underlying principle is that people make recommendations to people they know. You can then expand your network through your contacts' contacts.

5. Public Relations: Public relations adds credibility because stories are perceived to have gone through a third-party – a journalist or editor – rather than the companies making their own claims'. PR translates into your company getting “free” editorial coverage in a publication rather than paying for advertising space. The materials generated as part of your public relations activities can have multiple uses as a means of fulfilling your campaign objectives. For instance, press releases can be posted on your website or used as part of an online newsletter. Public relations is cost-effective when compared with other marketing techniques, particularly advertising. But remember that “With Advertising you Pay and with PR you Pray!” – Coverage is never guaranteed.

Call Louise McDonnell on 096 37777 or feel free to fill out an online enquiry form at